DENVER – The University of Denver Division of Athletics and Recreation announced that it has entered into a multi-year sponsorship and product supply agreement with New Balance through BSN SPORTS, to be the official apparel, footwear and uniform provider for Pioneer athletics.  The agreement, which commenced on July 1, 2020 is part of the BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools. 
 
University of Denver Vice Chancellor Karlton Creech expressed the school's enthusiasm for the deal in saying, "We would like to thank The Leona Marketing Group, under the leadership of Dan Gale, for leading this process and delivering an apparel sponsor with whom we are proud to join forces.  New Balance, BSN and Denver Athletics and Recreation share a mission of giving back to the community, and that is important to us.  We are excited about this deal and look forward to the future."
 
"We are thrilled to partner with the University of Denver and their storied Athletic and Recreation Programs.  DU's DNA fits perfect with the New Balance mission of not trying to be the biggest…but the best.  We look forward too many years of thinking different and changing the game."  says Doug Liberta, General Manager New Balance Team Sports.  "We have supported the Pioneers' lacrosse and ice hockey programs for years, and we are excited to take this next step alongside BSN SPORTS to outfit all of the school's teams on the field."
 
Todd Northrop, Vice President of BSN SPORTS, added "We couldn't be more excited to work with New Balance and the University of Denver and its incredible athletic program on this new deal. Our mission is to work tirelessly with coaches, the athletic department staff and administrators across campus to bring world class product and experiences to life."
 
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com. 
 
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
ABOUT WARRIOR
Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry's premier manufacturer of innovative, high performance, cutting-edge equipment for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004.