DENVER – The University of Denver Athletic Department and Under Armour, along with Game One, have entered a new partnership this week that begins with a multi-year agreement for UA to become the official athletic apparel supplier for the Pioneers, Vice Chancellor for Athletics and Ritchie Center Operations Josh Berlo announced on Tuesday.
"We are exceptionally delighted about what this partnership means for the future of Denver Athletics," Berlo said. "Our student-athletes will greatly benefit from cutting edge training gear, uniforms and apparel available to them through this new and elevated collaboration. Under Armour was clear about their desire to align with the Pioneers' standard of excellence in college athletics. The Denver faithful will also benefit from Under Armour's expanded selection of officially licensed retail apparel. Overall, this is going to be an exceptional relationship, and I want to thank everyone involved with Under Armour, Game One and the University that helped make this a reality."
Denver will have a direct relationship with Under Armour from the design stage to the doors of the Daniel L. Ritchie Center for Sports and Wellness for all 18 varsity programs for the Pioneers. Under Armour brings with it a myriad of partnerships to the table to aid in elevating the Denver brand and providing opportunities for the student-athletes and Denver community like never before.
In addition to the new athletics supplier agreement, the new arch Denver that made its debut on athletic jerseys and on the Magness Arena ice during the 2023-24 season, will be fully integrated into the Denver Athletics' brand starting this summer, including all apparel and merchandise available for purchase. The new Denver arch is exclusive to the Denver Athletics' and sport programs' brand to bring together the past, present and future versions of Denver's marks.
Finally, the University of Denver campus bookstore's management will transition to Barnes & Noble College beginning on July 1. Barnes & Noble College will continue to improve the bookstore's offerings spirit and apparel lines and provide an enhanced and easy-to-use buying experience for fans. Additionally, the bookstore's environment will be refreshed to encourage community and social interaction in an upscale retail setting.
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