The Denver Way

University of Denver Athletics

What is Name, Image & Likeness?

The NCAA allows opportunities for student-athletes and local brands under its NIL (Name, Image, Likeness) rules.
Businesses can enter into commercial agreements with DU student-athletes.
In doing so, businesses and partners are supporting an athlete’s academic and business success and gaining positive visibility among students and fans.

DU IN THE NEW WORLD

The mission and values of the University have and will continue to stand the test of time. We won't compromise who we are and our ability to prepare student-athletes academically, athletically and most importantly for a life after college while concurrently shining a bright light on our incredible institution.

AD Josh Berlo

DENVER NIL IN THE NEWS

Denver Post - DU Hockey Could Be Big Winner in House Settlement Thumbnail

Denver Post - Where Rocky Mountain Athletic Programs Stand as NCAA Revenue Sharing Era Begins Thumbnail

DU Clarion - DU Unveils New NIL Policies Thumbnail

DenverPioneers.com - Mannino Returns to Denver as GM for NIL Thumbnail

OUR PARTNERS

The NIL STORE prioritizes student-athletes' success by providing a platform to amplify their brand and connect with fans through officially licensed NIL merchandise. Fans can shop with confidence, knowing they're supporting their favorite student-athletes while receiving top-quality product.

DENVER ATHLETIC, Colorado's premier team dealer, has been family owned and operated by founder and Denver native Mick Montgomery since 1985. For more than 40 years, they have proudly been servicing schools, corporations and athletic groups throughout Colorado.

POLICIES & RULES

Per the House Settlement, student-athletes must:

Report NIL Activity at least 72 hours prior to any agreement being signed or entered
Disclose term of agreement, compensation amounts or value of any products to be received
Provide parties of the agreement
List services to be provided

College Sports Commission Information

Trademark & Licensing Information

DU Policies and Guidelines

FREQUENTLY ASKED QUESTIONS

The new NIL rules allow student-athletes to engage in brand-focused activities, such as:
Promoting brands on social media
Third-party media endorsements
Personal appearances
Autographs
Every NIL contract will be reviewed prior to acceptance to assure engagements do not violate NCAA rules, state law, and University of Denver NIL protocols.
Social E-Commerce Companies
Clothing and Apparel Companies
Food and Beverages
Restaurants
A student-athlete's NIL Deal cannot include the use of any DU logo(s) or recognizable campus landmarks without pre-approval from the University of Denver. Contact Senior Associate Athletic Director for External Operations and Service Angel Field (angel.field@du.edu)
A Student-Athlete's NIL Deal CANNOT
Partner with a company that conflicts with a University of Denver exclusive agreement.
Partner with a competitor of Under Armour, including Nike, Converse, adidas, Reebok, Russell, New Balance, Puma, Oakley and Lululemon.
Partner with a direct competitor of Pepsi, Huntington Bank, Toyota, Canvas Credit Union, Common Spirit and Panorama.
Conflict with NCAA, state of Colorado or University rules, regulations and legislation, thus jeopardizing a student-athlete's eligibility.
Yes - Student-athletes are permitted to sign with a marketing firm, attorney or agent to assist them in NIL opportunities. The representation can only assist in NIL opportunities and cannot negotiate anything in relation to athletic participation or competition.
International student-athletes should consult with an immigration attorney prior to engaging in any NIL agreements.
Student-athletes are responsible for all taxes and IRS payments as a result of NIL agreements. The University of Denver provides education surrounding NIL compensation tax responsibilities for student-athletes, but ultimately the student-athlete is responsible for meeting their obligations.
Not by the University of Denver. The purpose of sharing the above information with DU is to ensure compliance with NCAA rules, state and/or federal laws and University policies
The University of Denver retains the right to use the name, image and likeness of its student-athletes to promote University, whether athletic or academic, objectives.
Contract Assistant Athletic Director for Name, Image and Likeness (NIL) Peter Mannino - peter.mannino@du.edu

CONTACT US

For more information regarding NIL at Denver, please contact GM for NIL Peter Mannino at peter.mannino@du.edu.

EMPOWERING OUR SPORTS IN CONFERENCES WHERE THEY CAN SUCCEED